Sustainability is at the very core of everything we do; we don't just make eco-conscious eyewear; we think about every step of our process and its impact on the planet.

We made a conscious decision right at the beginning to ensure our business positively impacts the environment with an aim to become a 360° net-zero business. Every aspect of our supply chain is carefully considered from the factory we use, the raw materials, the welfare of our workers, the power we use, the couriers we deliver with and the fulfilment company that ships our products. Every partner we choose and every aspect of the business is meticulously interrogated to ensure we have the best-in-class solution.

We are very proud that our sunglasses upcycle five recycled plastic bottles and are capable of lasting a lifetime while also being recyclable (if the need arises). Our lenses, the component most susceptible to damage, can be replaced and are biodegradable (they start to biodegrade after eleven days in the soil). In addition, our soft sunglass bags are made from recycled plastic bottles and are perfect for keeping your sunglasses safe and cleaning them on the go.

Our outer packaging is FSC certified sustainable, and whether we are shipping from the factory to our warehouse or your front door, we make sure no virgin plastic is used in any stage of the process. Furthermore, we carbon offset all shipments, whether that's thousands of pairs from the factory or the ones you order.

Our merchandise partner is a sustainably focussed clothing company and all our merchandise is made to order, which reduces wastage. In addition we are using eco inks, organic cotton, recycled materials and eco packaging. They are a registered B-Corp company and we are proud to have them as our merchandise partner.

In addition, we have also partnered with B1G1 – Business For Good. We support three of the Sustainable Development Goals – Life Below Water. Life on Land and Climate Action.

In 2023 we are aiming to become B-Corp Accredited, a designation that a business is meeting high standards of verified performance, accountability, and transparency.